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How to add an event to the Upstate Live Music calendar

Palmetto ShowcaseIf you are an Upstate SC musician or venue, you probably want to get your events listed on the Upstate Live Music SC Palmetto Showcase calendar so that you come up in searches from the hundreds of people looking for events every day (over 2500 one day this week hit our site with over 20 THOUSAND page views that day!)…

How do you get listed? It’s simple, however, you have to meet a couple requirements:

First, the event must feature LIVE MUSIC. That could come in the form of a solo musician, a duo, a trio or combo, a full band, an orchestra, an acapella group or choir, even karaoke is being included.

The event needs to be open to the public, not a private event. Yes, you can have ticket sales or cover charges, but if it’s listed, people need to be able to attend.

The event must be local to the Upstate of South Carolina. That means, we want to focus on Greenville, Pickens, Oconee, Abbeville, Greenwood, Cherokee, Laurens, Spartanburg, McCormack and Anderson counties. Not to say we will not allow an event in Newberry or over the line into NC – we simply want to focus on what can be easily driven to in an hour of the center of “The Upstate”.

The event CAN be a jam night, open mic, or a festival. It can feature 1 act, or even 20.

If your event/s fit those criteria, congratulations, you’re ready to move on!

What’s the process for adding an event?

I’m glad you asked! Go to our Palmetto Showcase site and select “Add Live Music Event” from the top menu. Don’t see the menu? You must be on mobile – instead you might seen a “hamburger menu”, 3 dots, or 3 lines at the top of the page. Click on that and you will see the options you need.

NOTE: You will be prompted to login – but you can register if you do not have an account. Don’t worry, the account is FREE and always will be! In the future you can then use the “Login” menu option anytime you wish….

Once you are on the “Add Live Music Event” you will want to input as much information as you can, since people are only interested in attending events they know something about. It’s up to you to tell them!

Here’s what I recommend for the input fields:

EVENT TITLE: I recommend you put something descriptive of your act, such as “The Epic Band at The Amazing Bar” (Yes, those are fictitious, probably). This is VERY important because you only get a second to get someone’s attention and if you just put “Epic Band”, that is a missed opportunity to tell them where. It could be “The Epic Band Rocks Seneca” or “The Epic Band – A tribute to Elvis”.

EVENT DESCRIPTION: Okay folks, this is where you get to tell all about your show. It could be the same information every single time and you could cut and paste, or you could craft this on a per event basis. PUT SOMETHING for goodness sakes. Tell what type of music, what your best songs are. Tell what the specials are at the venue. If you don’t take this opportunity to tell people something about you, what on earth would convince them to come see you? A sentence or a paragraph at least! “We play 60s shagadelic music and pass out LSD” would be better than absolutely nothing

EVENT TIME & DATE: Note that this defaults to 8am – you’re probably not playing at 8am, so set this…. Setting an end time can help people determine if they can make it to your show before you quit playing. Don’t know when you will end? Guess.

You can set RECURRING events here! Say you have a standing weekly gig at The Amazing Bar (good for you!) after you input your date and start/end time, now click the “ADD MORE EVENTS” button. You could select “WEEKLY”, then every 1 week, and set the series ends on to some date in the future, say next year. Now the calendar will populate with your event on a weekly basis without you doing anything else at all.

If you have 2+ appearances at the same venue, you can also opt to select “ADD MORE EVENTS” and for “Event Series”, select “ONCE”, and then in the “On” field, select your next date from the calendar and now you have the original date, and this second one. You could add a 3rd, and so on.

EVENT IMAGE: How about putting your logo here? Sure, you could upload a different graphic for each event, but there’s something to be said for consistency. If you are going to be entering more than a handful of events, I would recommend using the same logo or photo, that way, they are easy to spot as you scroll through the listings. It’s a way to help with your brand familiarity.

What works? Before you upload something, scroll through the calendar and look at what others are doing. If you see something that catches your eye, it probably works pretty well. Do that. But remember, some people will be looking on phones, some on computers. A bad graphic may look better/worse on a different device. Aim for a high resolution logo.

If it will not upload, it’s probably too large in size. Try scaling it down.

EVENT CATEGORIES: These are important if you want people to find you while using the filters. If you are a rock band, and you play rock music, select those at the minimum. Really, you should pick the top 3 or 4 genres that fit your act. Try to avoid categories that don’t fit your band lest people come to your show after finding you and end up hating you for a poor description.

EVENT TAGS: These can help you get noticed and found too! Find a few that describe your act.

EVENTS STATUS: Should be “Scheduled” unless you are editing an event and need to cancel it.

ORGANIZER DETAILS: This is YOU, or you could assign it to another organizer. An Organizer can manage more than their own listings. You could volunteer to help out another act, or your side-act, etc.

EVENT WEBSITE: Do you have another page with more information? Do you have tickets for sale? You can use this field to point people to the ticketing site. Or you could point it to your band’s page, or Facebook, or Instagram. It’s not necessary, but it’s an opportunity to drive people to you other site.

ADDITIONAL FIELDS: I added these to help people who might not want to go to a smoking venue, or people who may be looking to take their kids, or who want a stronger drink than beer – setting these is a nice thing to do to help people decide if they want to come without having to do research on their own.

EVENT COST: Set this to 0 or leave blank if there is no cover, no tickets.

Agree to the terms – where you acknowledge that the site is offered as is, yada yada and then hit the SUBMIT EVENT and you’re done!

Remember – the more you tell, the easier it is for people to decide if your event is for them.

People will typically look at the event and if there is no information there, they will go on to the next one. It is unlikely they will go google your band, your venue, or your event.

Give them information, get seen, and get followers!

Good luck… If you need any help, just let me know…

-John M. Hoyt – Upstate Live Music SC / Hot As A Pepper Party Band

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Greenville Palmetto Showcase Palmetto Showcase Calendar Upstate Live Music Calendar

Upstate Live Music Calendar Benefits for Musicians and Venues

Upstate Live Music Calendar Benefits for Musicians and Venues are not limited to just having your name out there or being searchable across the various search engines.

The site can be used as a valuable resource for an artist who is looking to find new places to play! But, there’s a right way and a wrong way to do this.

You might think that because there are almost 150 venues listed that you can just use the list and the contact information to carpet bomb each of these venues with your promo and and beg for bookings. While you COULD do that, let me explain why you SHOULDN’T do that and maybe give some insight into what does work better.

First of all, venues are going to ignore the influx of musicians who find their number and and start calling. The more that call, the more they will tune them out. That’s a fact. I’ve already heard from two places that are overwhelmed with answering inquiries this week – and I blame the calendar for that!

The problem is, people are calling and wasting their time, attempting to book the wrong type of act into a venue. A rock venue doesn’t need an acoustic duo, and a cigar lounge doesn’t want Hot As A Pepper Party Band with 7 members playing dance music. So why even try to book there?

How about using the calendar in a different fashion.

Find musicians or bands that are very similar to yours. Say you have a 4 piece band that plays old school country music. Go to the calendar, and search for “country”. Now you have a list of artists that play country. Find one that is 3, 4 or 5 piece.

Now, check out where they are playing. Click on the venue name on their calendar entry and see what other acts are playing there. Does this venue have other bands regularly that are similar?

If so – then THIS is a good candidate! Read the venue’s info on the calendar page and see if they have any special instructions for inquiries. Go to their website, and see if they have information for people wishing to book – follow their guidelines if provided, or expect to be ignored.

Still not sure? Stop in and have a bite or a beer and check it out in person. A little bit of recon goes a long way.

Optionally, if you know one of the bands that is playing at that venue, reach out to them and ask if it’s a good place to play, maybe they can give me some insight.

Finally, let’s talk to the venue owners and managers….

They can use the Upstate Live Music / Palmetto Showcase Calendar to their advantage too!

The calendar has the ability for you to enter all your shows – just login and you can enter them under your name as an even organizer. Then you can EDIT them as well, or cancel/postpone a show.

But more importantly, you have a page of your own for your venue. That information can be customized, just tell us what you want there. I highly recommend that you put a full description of what you offer (food, beverages) and whether it is a casual place or there’s a dress code.

Be SURE to tell about the types of bands that you have. BE SPECIFIC! It will help.

For instance: Johnny’s features live local music on Friday and Saturdays from duos and small combos who play Southern Rock and Classic Rock.

If you would like to be booked at Johnny’s – please only email us at ouremail@addresshere.com and be sure to include a bio and link to your promo video and your typical rates for a 2 hour show. Please do not call.

THAT is the type of information that perspective artists would love to see!

If you need help using the calendar, reach out to me via the CONTACT FORM, facebook, etc.

— John M. Hoyt – 864-979-1224